An SEO manager is a leadership role. Someone with this title is typically responsible for leading a team of SEO specialists. The manager provides training and guidance and delegates tasks. He or she also works closely with the organization’s clients to ensure all the search engine optimisation activities are aligned with the business’s goals.
An SEO manager typically carries out a wide variety of tasks including:
Keyword Research: An SEO manager conducts keyword research to determine which keywords their team should target when creating content for a client’s website.
On-Page and Technical SEO: In their quest to increase website traffic, an SEO manager conducts both on-page and technical SEO. The on-page SEO they do consists of optimising web pages around specific keywords to increase traffic from search queries using those keywords.
The technical SEO a manager carries out involves auditing and improving the technical aspect of a website. The goal of technical SEO is to make a website more accessible to both search engine crawlers and humans.
Content Strategy: An SEO manager develops and implements content strategy plans for their clients. They work alongside their organisation’s team to create and distribute content that’s deemed valuable and useful to both search engines and readers.
A sound content strategy helps a business gain authority and trustworthiness within their niche or industry which helps with SEO.
Data Analysis: An SEO manager typically conducts data analysis using tools like Google Analytics. The goal of this analysis is to discover which web pages and search queries are generating the most traffic, leads, and sales for their clients.
Meets with Clients: An SEO manager regularly meets with clients either in-person or digitally to discuss their client’s SEO progress. During these meetings, strategies are discussed and priorities are set to ensure the SEO activities are answering the client’s business needs.
A good SEO manager will have the combined knowledge of internet marketing and search engine optimisation. Having good communication skills is a must for an SEO manager because the role requires working with many people.
Because SEO is an ever-evolving industry with technology and search engine algorithms updating continuously, an SEO manager shouldn’t be afraid to say “ I don't’ know”. When a good SEO manager doesn’t know the answer to something, they turn to their team for the answer they need.
The SEO managers who do well in their roles have thick skin and the inherent ability to quickly adapt to changes. Because SEO is challenging on every level, a manager needs to have the drive to push forward in the face of adversity. They must have good problem-solving skills and be willing to learn new things.
As you can see, an SEO manager faces daily challenges and has many responsibilities. A good manager is a team player who understands that every business is unique with its own goals and marketing needs.